As per a report in The Wall Street Journal (WSJ), the two tech giants Apple and Google - who have largely refrained from treading into each other’s business territory - have of late been apparently vying for the same Silicon Valley startups, as well as having initiated the development of competing products.
Apprehending the fact that social media and real-time search is of as much value for businesses as for consumers, Google Thursday announced that its Google Search Appliance – the company’s search hardware for businesses - will now provide results from Twitter, over and above the traditional Google search results.
Google is testing yet another new venture and this time Google has bundled the coverage from two top newspapers, The New York Times and the Washington Post. It has been reported that the coverage of both these newspapers will be available for users on Google and it is expected to make it for the readers to stay in touch with the evolving stories with ease.
In a Monday announcement at a news conference, Internet search giant Google it will soon mark its aggressive move into the real-time search arena - integrating the indexed real-time results with its relevance-ranking technology, which will follow the information gushes from sources like Facebook, Twitter, MySpace and the ever-increasing number of blogs.
In a late Friday blog post, Google said that its customized Web search results service has now been extended even to those people who search its site, but have otherwise not signed into a Google account.
Till now, the search results customization, based on a user’s earlier search history and clicks, was only being availed by those has logged into the Google service.
It is no secret that the newspaper sector has been one of the worst hit due to global recession, struggling to survive amidst dwindling circulation numbers and falling advertising revenues, and now Google has stepped up to help the publishers survive, as the search engine giant looks to help these newspapers transition to the online platform, as has been confirmed by CEO Eric Schmidt.