Expecting an outstanding business this year, Swatch Group AG the world's largest watchmaker reported a 10% unexpected rise in net profit for the second half of 2009 on Tuesday. The group stated that they intended to make the business best in the year 2010, after a strong pick-up in sales this January and February.

Reporting its first-half results on Friday, the world's biggest watchmaker, Swatch Group, said that its net profit during the six-month period fell 28 percent, due to a marked decline in the demand for watches amid recession.