Going by a recent blog post by Adrian Ludwig, the Flash marketing group manager at Abode, the newly-unveiled iPad will fall short of providing its users a full-fledged Web experience – the underlying reason being that the device does not support!
While Apple has claimed that the iPad “lets you see web pages as they were meant to be seen,” Ludwig maintains that the omission of Flash is a mammoth one because “without Flash support, iPad users will not be able to access the full range of web content, including over 70 percent of games and 75 percent of video on the web.”
As such, Ludwig specified that sans Flash support, the iPad will not be able to connect to Hulu, Disney, ESPN, Miniclip, Farmville, JibJab, Kongregate and countless other Web sites. The Flash-less iPad is an indication that Apple would continue to impose restrictions on their devices, and that some essentials appear ‘missing’ from Apple’s iPad-specific strategy pertaining to connecting consumers to content.
Furthermore, Ludwig also forebodingly highlighted Apple’s plans for its forthcoming ebook-related iBookstore for the iPad, saying that iPad users will not be able to access ePub content since Apple’s DRM technology on devices is made by third-party manufacturers.
Ludwig also noted that, vis-à-vis Apple’s glaring predilection for closed systems, Abode’s Open Screen Project would enable developers and content publishers to bring their content to any device.












