Google has gone techno-chic, unveiling fashion designs inspired by the internet giant. The company also supports emerging fashion designers through an annual competition.

An "old-fashioned magnifying glass pendant" priced at $US200 was reported to be on sale online at googlestore. com, along with a $US300 knit scarf in the firm's trademark colors and "peace" t-shirts for $US85.

The pieces were the creations of budding designers who last year were asked to come up with "one-of-a-kind" items inspired in some way by Google, whether it be the firm's colors, technology or mission.

Google's VP of search and user experience Marissa Meyer is widely famous for her impeccable fashion sense as much as for the planned approach she takes to any variation to the homepage or other parts of the search engine.

Also, the designs supported from an annual fund-raising event by fashion magazine Vogue and the Council of Fashion Designers of America (CFDA).

Google product marketing manager Michaela Prescott said in a blog post, "While we loved seeing fashion meet iGoogle, we wanted to see these pieces in person - and wear them!".

Google had its favorite designs customized for elite people and will have them available for purchase for a restricted period of time, according to Prescott.