International Women's Day saw the launch of Social Media Women, a formal networking group, the main aim of which is to encourage and help women to participate more aggressively and frequently in social media.

After having identified the important role that women play in social media, the group has set out to provide women with a voice in all areas of social media. Social Media Women is intended as a place for females to connect and share, and support each other, in order to build a community.

"Social media comes naturally to women. We are networkers, nurturers, gatherers, builders of villages and communicators. Women want inspiration and collaboration, support and confidence. They don't want self proclaimed social media guru's pushing them to the sidelines. With Social Media Women we have created a safe place for women to gain experience and confidence to ask questions, learn and challenge themselves to grow, evolve and aspire", said Co-founder of the network, Catriona Pollard.

The group has been a joint initiative of Nancy Georges from Magnolia Solutions, CP Communications' Catriona Pollard and Kristin Rohan of Sassy SEO.