Google on 2nd April has confirmed that is has acquired Episodic, a San Francisco based online video platform start-up, which is held privately.
Episodic is a website used by publishers, marketers and businesses to stream, observe and provide video content to their audiences through computers, mobile devices and IPTV devices. This service also provides content management and sells an ad server through which customers insert ads in videos and are billed via credit card.
Episodic and Youtube have overlapping interests in some areas, as both provide videos to publishers and marketers on various devices connected to the web. Episodic is currently functional on the Apple iPhone, and is working to provide devise support for Android and Blackberry.
The terms of the deal were not disclosed, but the company said that new signups for the site had been suspended during the transition period. Existing customers of the company will still be able to use the service.
This acquisition by Google shows that it is quite serious about expanding its Web video purview, which makes good business sense. Videos are being uploaded by people every minute on Youtube, which just received a user interface cleaning.
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