Mocking food allergies as an attention gimmick or a trendy condition does not go well with the people who genuinely suffer from food allergies and bear the brunt of the same.

Yet another paper dismissing food allergies as trivial issues was highly condemned by the Allergic Living magazine.

It is claimed that a senior science reporter for The New York Times wrote a paper on the JAMA review, presenting her angle and highlighting that 30% of the population `supposedly believe' that they suffer from food allergies.

Following the publishing of the paper, Allergic Living magazine grew skeptical of the 30% statistic.

Trashing the 30% figure, the sources at the magazine claim at 30% about 93 million Americans (or three times the population of Canada) would suffer from imaginary allergies.

In the wake of the incorrect figure, all have gone under wraps and refuse to take responsibility for the quoted figure.

Responding to the paper, Allergic Living Senior Editor marked an email to Dr. Marc Riedl of UCLA who was one of the lead authors of the paper.

He wrote, "The Times was sloppy with the details of the figures, especially the 30 per cent `believing' they have allergies. Most data suggest that self-reported food allergy is in the 10 to 17% range for the U. S".

Experts urge that the condition should be taken seriously especially in schools, workplaces and restaurants as it can lead to severe reactions, including death.

Call for research funding is also the need of the hour to tackle food allergies.

Reports claim that distorted facts do not help and initiatives should be taken to treat the condition with seriousness.