Alzheimer Program’s Plunge, a Fundraiser or Source of Entertainment


Alzheimer’s Association

Some did it for fun, some did it to cure a hangover and some did it for their love. Among so many individual motivations, the most important and underlying reason for jumping into chilly water was to help raise the funds for Alzheimer-related programs and research.

This year, The Young Professionals Alzheimer’s Association of Colorado Polar Plunge included about 750 brave souls, who perfectly stripped off their clothes and tossed themselves into Boulder Reservoir, where the water was 34 degrees and the chilly wind was measured into single digits. This made many participants ill with stiff muscles, dizziness and shortness of breath that were immediately taken to the hospital via ambulances and rescue personnel reported on site.

As compared to last year, when the event included around 800 participants and succeeded in raising more than $30,000, this year the participants and raised money both were on a quite higher side. In fact people were also given a chance to pledge money through organization’s website- alz. org / co.

Among so many participants, there existed some, for whom this plunge was just because of the peer pressure, or forcibly commitments that were made while they were drunk. For many, it was something really absurd to get involved in, but at the same it was a good way to ring in the New Year for others.

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