Google to improve search quality; shift focus from “pure web spam” to “content farms”

Google to improve search quality; shift focus from “pure web spam” to “content f

In an attempt to quell grumblings about the low quality of Google's search results and the irking `web spam' issue, the Internet search giant said in a Friday announcement that, for improving search results, it is shifting its focus from "pure web spam" to "content farms."

As per Google, while web essentially comprises blatant attempts to hoodwink Google with illegally copied content and repeated search keywords for a higher ranking in search results, "content farms" specifically includes spam that pertains to sites featuring low-quality content.

Noting that "content farms" feature content that is largely `junk', Google's SEO head, Matt Cutts, said in a Friday blog post that these sites basically try to cheat their way into first page of search results, and rely on shallow, copied or low-quality content.

Despite the fact that Google does not identify the sites that feature low-quality content, the recent announcement by the company could have severe consequences to all publishing.

In an attempt to deal with the "content farms", Google is expected to attack the sites that feature low levels of original content and pages with "repeated spammy words-the sort of phrases you tend to see in junky, automated, self-promoting blog comments."

However, Google has yet to disclose the mechanism it intends using for an effective differentiate between spammy, search-engine inspired headlines and original, `quality' content.

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