Disney, DreamWorks Distribution Deal
Submitted by Arun Gupta on Tue, 02/10/2009 - 13:38
According to their deal, Walt Disney Co. will distribute Steven Spielberg's DreamWorks Studios films, in a deal that will provide the Oscar-winning director's outfit with much needed cash, while reaping long-term revenues for Disney.
According to Dick Cook, Chairman - Disney Studios, his unit will market and distribute six DreamWorks films each year, mounting promotional campaigns and sending them to theatres, but refrained from disclosing details of the deal. If, The Wall Street Journal reports are correct, the deal will earn Disney at least an 8% of DreamWorks films' box office gross, lending the studio $150-million. However, Cook says those numbers are off the mark.
The first Disney-distributed DreamWorks film hits the theatres in 2010.
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