NY Times: JC Penney gamed Google to deliver its website as No.1 search result

.

NY Times: JC Penney gamed Google to deliver its website as No.1 search result

In a revelation of sorts about “dirty little secrets of search,” a recent article in The New York Times has drawn attention to how retail biggie JC Penney successfully gamed Google to deliver its website as the No. 1 search result for an array of terms.

The suspicious search rankings for JC Penney is yet another indication of how ‘content farms’ manage to get top rankings for different products; thereby calling for the Internet search giant to speed up its attempts in the direction cleaning ‘content farms’ from search results.

According to the NY Times’ story, JC Penney apparently used links from bad publicity to prop up its rankings for the products of which they sold counterfeit versions. The retailer was found to have secured No. 1 ranking in the Google search results for certain specific terms, including "dresses", "bedding", and "area rugs."

In addition, the retailer’s site was consistently at or near the top “for months”, in searches for terms like "skinny jeans," "home decor," "comforter sets," and "furniture"; as well as a horde of other words and phrases that included blandly generic terms like "tablecloths" to the strangely specific ones like “grommet top curtains.” As per an explanation by writer David Segal, JC Penney apparently used a massive link-back scheme to artificially shore up its search results; leaving links on as many as 2,015 websites, most of which had nothing to do with JC Penney or its products.


Latest News

Official manufacturing Index of China Moves Up
Walmart Wage Hike to Create a Ripple in the Other Industries
NXP Semiconductors to buy Smaller Peer Freescale Semiconductor
Minimum Wage for Tipped Workers Raised in New York
Office Depot and Home Depot Reports Better Than Expected Earnings Results
Attorney General Eric Schneiderman investigating the Selection Process of Casino
Barack Obama Calls for Stricter Standards for Brokers Advising on Saving Plans
Chefs of SoDel Concepts Restaurants Turn Girl Scout Cookies into Innovative Dess
Valeant Pharmaceuticals International Inc. to Acquire Salix Pharmaceuticals Ltd
Investors will be All Ears to Janet Yellen as she Testifies before the US Senate
Proposed Merger of Sysco and US Foods faces Strong Opposition
Procter & Gamble to Discontinue About Hundred of Its Brands by Summer