Barclays’ Ben Reitzes: Apple is the “winner in the consumerization of IT”

According to a Friday report by Barclays’ analyst Ben Reitzes, Apple has taken market-leading strides in the corporate world, thanks to the success of its ground-breaking iPad tablet. Projecting the iPad sales to touch 33.7 million units in 2011, Reitzes said that, in terms of presence in the present-day corporate world, the iPad is “running far ahead of its tablet competition and its their game to lose.”

In the report, which largely drew conclusions about the iPad from a conference call with a research Forrester Research analyst, Reitzes noted that rather than establishing an enterprise salesforce, Apple has been achieving new heights of success for the iPad by “listening to enterprise customers.”

Further elaborating that Forrester’s research clearly reveals that an increasing number of corporate users are “buying devices and bringing them into work,” Reitzes said that Apple has emerged as the “winner in the consumerization of IT.”

Meanwhile, in what can be seen as a kind of substantiation of the Reitzes’ analysis, a recent report from enterprise mobile services vendor Good Technology indicates that the growth of the iPad is set for further acceleration once corporate adoption of the tablet picks up. According to Good Technology, the share of the iPad, vis-à-vis all device activations, has witnessed a whopping 64 percent increase among the more than 2,000 companies its tracks.

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