While, Telus Corp. has seen a 5% growth in revenue in its fourth quarter, due to rising in wireless and data services, Canada's second-largest phone company added 148,000 new wireless customers in the quarter, 9% fewer cell phone customers than last year, reflecting an industry trend that shows a slow down in growth for wireless products. However, exceeding profit expectations, Telus accelerated its cost-cutting efforts, even when posting a profit of $285-million, or 90-cents a share, on sales of $2.45-billion, for the three months ended 31st December.

According to Telus, which is competing with rivals BCE Inc. and Rogers Communications Inc. for dominance of Canada's wireless market, the fact that more subscribers are picking up feature-rich smartphones like Research In Motion Ltd.'s BlackBerry, including using services like messaging and Facebook, is what has helped boost data revenue.

As competition intensifies further in coming months, with a number of new entrants who won wireless spectrum last year's auction by the government, rolling out networks to compete with the established players, in order to capture cost-conscious consumers, the Big Three will also be seen launching or beefing up their discount wireless brands, such as, Telus's Koodo.