Google’s controversial behavioral advertising has spurred the US legislators into action. In order to protect people’s privacy rights, the congressmen have already started to draft a bill to make the companies like Google to warn its users beforehand of its behavioral based ad-tracking activity.

The representatives who are scripting the bill that highlights the need to revive requirements of the defeated Consumer Privacy Protection Act (CPPA), first proposed in 2002, include Rep. Rick Boucher (D-Va.), Rep. Cliff Stearns (R-Fla.) and Rep. Joe Barton (R-Texas).

"I think if we empower (Internet) users in this way. It would lead to greater consumer confidence, leading to more electronic commerce," Boucher has said.

The CPPA provided that "upon the first instance of collection from the consumer of personally identifiable information, that may be used for a purpose unrelated to the transaction, by a data-collection organization, the organization shall provide the notice at the time personally identifiable information is collected."

According to the representatives, the bill will also call for data-collection agencies to offer consumers the choice to opt out of the sale or revealing of personal information. It will require call for the drafting and effectuation of an "information security Relevant Products/Services policy" to protect confidential information.