ComScore: number of US mobile web users doubled in January

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The number of mobile web users doubled in United States, from January 2008 to January 2009 - a new study by Reston, Virginia based leader in internet researches - comScore says.

The report released by comScore, on Monday, articulates that about 22.37 million (35 percent) US people used their mobile devices to access internet on a daily basis, in January 2009, which indicates that the mobile web usage was 107 percent up from 10.8 million in January 2008.

According to the comScore report, the number weekly mobile web users (who accessed internet once in week through their mobile devices) surged 87 percent, from about
10.3 million (January 2008) to about 19.3 million in January 2009, and the number monthly mobile web users (who accessed internet once in month through their mobile devices) surged 71 percent, from about 36.9 million in January 2008 to about 63.2 million in January 2009. It is important to mention here that comScore analysis did not include the US mobile web traffic on social networking.

The comScore report says that 63.2 million people used their phones to access news and information in January, and at number two were about 9.28 million people who accessed social networking and blogs through their mobile devices in January, 2009; the number was 427 percent up from 1.76 million in January, 2008.

The report also states that the number of people who used their mobile devices to access entertainment news on Internet in January, 2009, was 5.5 million, 160 percent up from January, 2008. According to the report, the number of mobile web users who accessed stock and financial information in January 2009 was 3.3 million, up from 1.1 million in January 2008.

The report also reveals that 3 million US mobile web users searched up info about movies and 2.4 million searched up business directories in January, 2009. The mobile Web uses that showed more than 100 percent growth, in January 2009 from January 2008, included the mobile Web uses - accessing financial accounts or stock information (188 percent), accessing movie information (185 percent), and accessing business directories (160 percent).

In a statement, ComScore's senior VP of the mobile division, Mark Donovan said, "Over the course of the past year, we have seen use of mobile Internet evolve from an occasional activity to being a daily part of people's lives. This underscores the growing importance of the mobile medium as consumers become more reliant on their mobile devices to access time-sensitive and utilitarian information."

"Social networking and blogging have emerged as very popular daily uses of the mobile Web, and these activities are growing at a torrid pace. We also note that much of the growth in news and information usage is driven by the increased popularity of downloaded applications, such as those offered by the iPhone, and by text-based searches," Donovan said.

The comScore report also articulates that maps were the most popular downloaded applications in January; 8.2 million US mobile web users downloaded maps.

SMS-based news and information were second most popular category among the US mobile web users; about half of males aged 18 to 34 (the most active demographic group) accessed mobile news and information and about 40 percent of females aged 18 to 24 used mobile news and information in January 2009.


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