In order to become Australia's top health insurer, global health care group Bupa has clubbed three renowned health insurance companies under its brand, named as MBF, HBA and Mutual Community.

Bupa has targeted private health insurance market, which is traditionally being dominated by HBF. Bupa's Director Mark Engel shared that amalgamation would make the health insurance process a bit easy and would provide competitive prices.

Bupa is a renowned name in the Eastern States and has great repute in Australia's private health insurance market, but they want to reach at number one position. One place, where they feel, they are lacking is WA, and are trying to have a catchold in the market. For now they have a mere 8.5% stake in WA's market.

As said, HBF has a strong hold in WA, and have as much as 60% in the market while another company, whose market share is also good, is Medibank Private, which has 21%.

For Mark, it would be not be an easy task as WA is a crucial market, and especially now, when all are trying to make most out of that market. He is looking for expansion, and affirmed, "We have 3.3 million members nationally now but we want to really build on that, and this move will really change the health insurance landscape in Australia, and WA will be a springboard for that move".

Bupa's WA General Manager Wayne Martin said WA is different from other markets, as it has own depending upon the customers they cater to. He further asserted that they have designed their policies in such a way that they cater to individual needs while covering the entire domestic market. So, they would become the only organization, which would have different brands under one roof, and would cater to everybody's need.

A new 24 hours hotline has also been initiated by Bupa, in which they would give health related advises to people.