You will now be able to catch high-definition movies at Apple's iTunes store! Apple on Thursday started offering HD movies for rent or purchase at its money-spinning online iTunes store. The Cupertino based company announced that it will be offering HD movies on the iTunes store, and it will offer the future movies in HD format 30 days after their release.

Apple introduced an HD section on iTunes featuring a dozen of HD movies including "Bangkok Dangerous," "The Spirit," "Transporter 3," and "Punisher: War Zone". The company claimed that it has already started taking preorders for several of last year's hit titles, such as James Bond film "Quantum Of Solace" and the teenage vampire film "Twilight".

According to Apple, the HD movies can be purchased and downloaded through the iTunes Store for $19.99. The rental price for new releases of standard-definition movies is $4.99 and for the older titles is $3.99. The rental price for HD movies $1 more than regular titles; thus the HD movies are available for $20 purchase price and $5 rental price.

In a statement, Apple stated that some of the movies listed on the iTunes store are only available for purchasing, couldn't be rented. The company said that its current collection is limited, but soon more HD titles will be added to the store.

Apple explained that the HD movies, standard-definition movies and TV shows downloaded from iTunes can be played on an Apple Mac, iPhone, some iPod models, Windows PC, or on widescreen digital TV through the Apple TV set-top box.

Adding HD movies to its iTunes store for rent and purchase, Apple is competing with Netflix and Blockbuster, which also offer HD movies online. Currently, more than 10 million songs, more than 40,000 TV episodes, and more than 5,000 movies are available for rent and purchase at the iTunes Store. Apple has already sold more than 250 million TV episodes and more than 33 million feature films through its iTunes store.