It is only after Netherlands privacy regulators pressurized Google to give freedom in regards to location-based services that it had given world the alternative to keep their names and locations from Wi-Fi routers out of their database.

Though they have given the permission, they are also suggesting that they should not opt out from the service. It has given lots of examples which could form the reason for keeping the service but in reality, it is doing it to keep alive its one of its kind service alive.

Peter Fleischer, Google’s global privacy counsel affirmed, “From tagging a post with your location, to checking in to a restaurant, to simply finding out where you are, location-based services have become some of the most popular features of today's Internet”.

There are many misconceptions said Peter in regard to this service as if one chooses this service, his private details would not be shown in the locator. But, people thought their personal details would be used to show location, which is absolutely not the case.

The service which helps people to locate routes through their cell phones is quite useful to gauge the weather and mapping services. For long, it has been in controversy but Google and his partner Dutch Data Protection Authority, which is the owner of Wi-Fi, was trying to ignore the matter.

But, they could not as not only Netherlands but the US Government and people were quiet skeptical about its credibility to maintain their privacy.

It faced $1.4 million fine for collecting illegal data and in order to prevent similar incident in future, they called for opt-out mechanism. The news of opt out has been posted in Google’s website and has also agreed in front of Netherlands, France and European Government that they had offered the option.