While parenting has a lot to do with reducing childhood obesity, there lies huge onus on industry to do their bud. On the same lines, voices are being heard to make the food industry understand that they need to reduce number of ads focusing on junk food.

In a recent report by the Commonwealth Scientific and Industrial Research Organisation, it has been revealed that children are still getting chance to view advertisements which could out unhealthy image of food in their mind. It was being told that there are fair chances that the impact of such ads could be reduce on the mind of kids if their visibility is being reduced. However, it was found that the frequency of such ads grew higher in the evening during programs rated G or PG.

Even the SA Health Minister, John Hill, feels that the industry needs to step in to escalate efforts to reduce the visibility of such ads to kids. "It's happening in other jurisdictions. If they don't want it to happen in Australia then they should show some responsible leadership and make changes themselves", said John Hill, while claiming that till the time, industry is not putting up efforts, there are chances that government would do every possible thing to take action against the defaulters.

Jane Martin from the Obesity Policy Coalition is among those who are ensuring that industry is being justified treated after they have escalated the frequency of such ads. While the parents have their role to play in instigating that their lids eat healthy diet, industry must take step forward to pay heed to what has been said for so long time.

Amid outrage, the Australian Food and Grocery Council has claimed that the so called regulations imposed on the industry are working. Even a recent done between March and May 2010 clearly showed that there were mere 2.4% ads targeting junk food during the time children are watching television.