Online Videogame Rivals Turn Partners
World famous online videogame rivals, i. e. Hasbro Inc. and Zynga Inc. will no more be seen standing against each other as both the firms have decided to move on under a partnership agreement but this is restricted only till the physical realm of toys and board games.
Yes, both the companies have announced on Thursday about their new partnership agreement. Hasbro, the famous maker of Scrabble and Monopoly has disclosed in its statement that it will be starting creating new set of games and toys from Zynga's popular online games including the all-time famous game "FarmVille" and "Mafia Wars."
On the other hand, Zynga has also confirmed the partnership agreement with Hasbro and that the company has allowed Hasbro, the toymaker to create new series of toys based on Zynga games.
According to the agreement, Hasbro has earned all the primary rights to sell the world famous widest range of products from Zynga's roster of games like FarmVille, CityVille, and FrontierVille.
Regarding the unexpected agreement with the online rival company, Zynga CEO Mr. Mark Pincus said in a statement that, "It's exciting to partner with Hasbro as we share a common vision for play and a mission to connect the world through games. This partnership is so special because it represents an exciting leap forward in enabling people to connect their virtual and real worlds”.
Hasbro is world known for its toys, games, and action figures. Both the companies are expecting big benefits from the partnership agreement.
Reports are confirming many new upcoming series from Zynga. Also, there is news that the company currently has 227 million monthly active users. Zynga is adding many new titles to its portfolio of games and soon, one can see many new smashing products in the market.