It has been recently revealed that Microsoft has launched a new website known as msnNOW. It will cater content, especially from social networking sites like Facebook, Twitter and Bing. Introducing a new website seems to be a well planned effort of Microsoft to strengthen its grip in online estate.

The Redmond-based firm said that their main aim to introduce the website is to make sure that it acts good gossip website as well as caters to knowledge needs. Microsoft is not doing a better business when it comes to online, and has been trying that users access their websites for longer duration.

Microsoft is also a proud owner of a £240m stake in Facebook and is trying to reap benefits from it. “What we’re really looking for is the velocity of trending topics – what’s boiling to the surface. The goal is to catch trends as they are accelerating and capture them before they hit the mainstream, in a way that is captivating”, said Microsoft Manger Bob Visse.

The company has said that it has developed a special technology known as Demand Dashboard so as to helps them in providing latest updates from all social networking websites.

The website is quite different from other websites and provides the breaking news that is raising the temperature at all the prominent social networking websites. There will be a topic page which will have a list of topics which are in trend. Below every topic, there will be an icon which will be explaining the reasons of the things in trend.

So, it will be more like a trendy website and the site officials told that they will be having 522 million unique users across the globe and that too within a month.