It has been recently revealed that all the models have denied using tanning beds. The news was revealed at the opening day of the London Fashion Week in which all the modeling agencies revealed that they have strictly asked their models not to use sun tan beds. It is a common policy in London which they have been following, said Gareth Roberts, from First Model Management.
He further affirmed that they are quite concerned about increasing rate of skin cancer and hopes that their decision of banning sun tan beds will bear positive results.
They are completely supporting the Cancer Research's R UV Ugly campaign, which has revealed that skin cancer rates have increased by four times in last 30 years. When the young brigade will see their fashion icons swearing by not to use sun tan beds, then they will surely be influenced and will also start avoiding sun tan beds.
"Hopefully when young people see that fashion trendsetters don't use sun beds and don't endorse them maybe that will have an impact”, said Roberts.
The government is trying hard to make sure that no one access tan services. They have even given notice to the tanning industry for start looking for alternatives. Kate Moss model agency Storm has also pledged to support the cause and has been raising awareness that people should avoid getting natural tan as well as artificial lamp tanning.
There was a time when sun tanning was considered as a sign of fashion and wealth. But now, it is one of the things which can gift cancer. The people have started getting to know that tanning is not healthy for the body, but the rate of awareness level is still quite slow.