A self acclaimed liberal think tank the Adam Smith Institute has taken out a report in which they have mentioned that logos, color and packaging are the last things to attract a person to buy the product.
The report is an answer to the proposal of the UK Government, which wants to introduce plain packaging in the country. The government still has to introduce public consultation in which Scotland and Wales and Northern Ireland officials will also take part.
The government has thought of the plan so they can bring a decline in the number of smokers in the country. However, author of the report Christopher Snowdon has told that plain packaging is going to have least effect on the total number of smokers.
In fact, things can get worse if plain packaging trend gets adopted by other products also like alcohol, ready to eat products and other drinks.
Snowdown said that till now there is no scientific or practical proof that plain packaging which has one solid color and has no logos and symbols are effective enough to bring a change in the smoking habit. These are least things in the mind at the time when a consumer is purchasing a cigarette pack or any other thing.
Not only this, if the government has to launch plain packaging then they have to break some of the international trade rules, said Snowdown. A Scottish Government spokesman said that they are determined to introduce plain packaging in the country.
“We are committed to doing all we can to improve the nation’s health and banning the displays of tobacco products in shops will help discourage a future generation of smokers. We will follow the outcome of the UK government’s proposed consultation”, she further affirmed.
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