Plain Packaging Will Save Australia’s Future


Plain Packaging Will Save Australia’s Future

It has now been proved that plain packaging of tobacco products is crucial for reducing smoking. The plain packaging gets even more important when the step is meant to curb smoking habit in children. If reports are to be believed then the 340,000 children annually starts smoking.

If the government wants the country future bright then it has to take the step to cut smoking habit in children. Not a long time has passed when anti-plain packaging group affirmed that there is no evidence that plain packaging will bring decline in the number of smokers.

Moreover, the step will be extended to other products as well so food industry should unite with them and raise their voices against the government decision. However, not one but many researches have been conducted which have proved that plain packaging is a great way to cut smoking habit in children and others.

A few of the researches have revealed that teenagers and younger lot are quite brand conscious and gets attracted towards colorful packaging. So, if packaging and brand association will be removed then surely children will be less attracted towards tobacco products.

It has been a long time when tobacco products' advertising was banned on television. However, tobacco products manufacturers continued to publicize their products through and new packaging designs.

If packaging will not be there then youngsters will be less attracted towards cigarette packs. Same thing has even been proved in a research, which says that if children are given option to choose between colorful cigarettes pack and plain pack then will prefer to have colorful one.

"Our research has shown selling all cigarettes in standardized packs will help reduce the appeal and give children one less reason to start smoking", said Jean King, from the Cancer Research UK.

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