Bapras Suggests Changes in Cosmetic Surgery Advertisement Guidelines
It has been revealed that the British Association of Plastic, Reconstructive and Aesthetic Surgeons (Bapras) has raised objection on the proposal of complete ban on cosmetic surgery advertising. The association, which also represents the Royal Colleges, was of the view that rather putting a wholesale ban, the authorities concerned should bring changes in the current guidelines.
It should be made stricter so that doctors and cosmetic surgeons are not able to fool patients and customers. They further affirmed that the main aim of their association is to protect patients and this is the reason that they keep on adding clauses to their guidelines so that patients’ safety is not compromised.
Citing an example, they said that in 2005 also they took out a code of conduct, which was issued by the General Medical Council. As per this law, all the cosmetic surgeons would need to advertise about their services.
It seems that they again need to take out such a law as they feel patient’s security is being compromised. They affirmed that they have also witnessed that cosmetic surgeons are choosing cheap marketing gimmicks to promote their. Henceforth, they would need to take out such laws that clinics are not able to take out such kind of cosmetic surgeries.
They also affirmed that they also feel that banning the advertisements is no solution to the problem. They need to face the problem and take out an immediate and workable solution. However, there are many activists, who are finding the views of the association to be not supporting the public health.
One of the activists said, “Just as rules prevent prescription medicines being advertised in the interest of public health, we urge the government to prohibit the advertising of cosmetic surgery”.