Apple Locking Horns with Agency in Australia over iPad Advertisements

.

Apple Locking Horns with Agency in Australia over iPad Advertisements

Apple has been under a lot of fire in Australia over its iPad, which was marketed stating that it works on both Wi-Fi and 4G. But in reality, the devices were not able to connect to the 4G networks in Australia. A day before the new iPad went on sale, the Australian Competition and Consumer Commission (ACC) contacted the company, stating their concerns regarding the product.

There are two commercial 4G standards. Australia uses the Mobile WiMAX 4G standard, whereas the US and Canada go with LTE, which is what Apple has been talking about. After the concerns were raised, Apple acknowledged the fact that it would publish some corrective advisement and even refund the money to people who bought the iPad. They also assured to email each and every person, stating that iPad is not compatible with Australia's 4G networks. However, it was not that simple. There is now a disagreement over the use of words with the agency, stating that apple should remove the word 4G from its advertisements as it misleads people.

Both the parties are firm on their actions with Apple, saying that it open to alteration of words, but won’t omit them as there is some truth in what they portray their product to do.


Latest News

PMI Shrinks for January in China; Factory Sector Gets a Jolt
Google Misses Q4 Analysts’ Expectations
Is Greece Leaving the Euro? The Question Still Remains
Taking Recommendations from Report, Uber will Implement Steps to Improve privacy
Shake Shack’s IPO Brings Danny Meyer $342M on the First Day of Trading
Depending on Regulatory Approvals, Ferrari CEO Expects to Conclude IPO, Spin- of
Facebook’s Revenues Surpass Expectations
Fed Has Bright View of a Strengthening U.S Economy But Will be ‘Patient’ with In
Don Thompson  to Retire From the Post of  McDonald’s chief executive
Consumers Confidence Grows but Businesses are Worried
CEO says The Present Year is one of Transition for AT&T Inc.
The Federal Reserve Meets for two Days: Likely to Stick to Initial Plans of Incr