Government releases new hard-hitting anti-smoking campaign

.

Government releases new hard-hitting anti-smoking campaign

The UK government is rolling out a new TV and radio ads campaign to highlight the ill-effects of second-hand smoking, particularly the "hidden dangers" which second-hand smoke spells for young children.

With the key focus of the government's new anti-smoking campaign being on the harm caused by invisible chemicals, the advertisements will draw attention to the fact that smoking by the back door or in a car with an open window is not a safe enough measure to keep smoking-related dangers at bay.

The anti-smoking campaign is apparently an upshot of the disquieting figures which the Royal College of Physicians has released to reveal that millions of UK children are exposed to second-hand smoke, which increases their risk of meningitis, cot death, and lung disease.

The hard-hitting campaign is backed by the findings of a survey which observed the harmful effects of second-hand smoke on 1,000 children - aged between 8 and 13 years - whose parents are smokers. It has been found that second-hand smoking leads to more than 300,000 doctors visits among children each year and 9,500 hospital visits, which amount to a £23.6 million annual NHS spending.

Noting that "not enough people realise the serious effect that second-hand smoke can have on the health of others, particularly children," Health Secretary Andrew Lansley said that the new anti-smoking campaign will not only increase awareness of dangers of second-hand smoke, but will also "encourage people to take action to protect others from second-hand smoke."


Latest News

Latest Funding Value Snapchat at $10 billion
American Airlines Pulls Listing and Fares from Orbitz Due to Unsuccessful Effort
Is Burger King’s Deal with Tim Hortons Going to Affect Its Popularity?
Fans Show Twitch’s $970 Million Acquisition is Worth It
Ann Taylor (ANN) Shares Increase as Activist and Investors Put Pressure for Sale
Though The Market Basket Employees are Disappointed But They are not Giving up P
CME Group Faces Technical Glitch that Halts Trading for Four Hours
Survey Shows Lesser Number of Economists Believe US Monetary Policy to be on Rig
Burger King in Discussion with Canada's Tim Hortons for a Merger
Ackman and Valeant call for special meeting of Allergan shareholders
Home Depot to Bid Farewell to Blake as   CEO But He Continues to Stay As Chairma
UPS Store Data Breach: About 100,000 or More Customers Could Have Been Affected