Government releases new hard-hitting anti-smoking campaign

.

Government releases new hard-hitting anti-smoking campaign

The UK government is rolling out a new TV and radio ads campaign to highlight the ill-effects of second-hand smoking, particularly the "hidden dangers" which second-hand smoke spells for young children.

With the key focus of the government's new anti-smoking campaign being on the harm caused by invisible chemicals, the advertisements will draw attention to the fact that smoking by the back door or in a car with an open window is not a safe enough measure to keep smoking-related dangers at bay.

The anti-smoking campaign is apparently an upshot of the disquieting figures which the Royal College of Physicians has released to reveal that millions of UK children are exposed to second-hand smoke, which increases their risk of meningitis, cot death, and lung disease.

The hard-hitting campaign is backed by the findings of a survey which observed the harmful effects of second-hand smoke on 1,000 children - aged between 8 and 13 years - whose parents are smokers. It has been found that second-hand smoking leads to more than 300,000 doctors visits among children each year and 9,500 hospital visits, which amount to a £23.6 million annual NHS spending.

Noting that "not enough people realise the serious effect that second-hand smoke can have on the health of others, particularly children," Health Secretary Andrew Lansley said that the new anti-smoking campaign will not only increase awareness of dangers of second-hand smoke, but will also "encourage people to take action to protect others from second-hand smoke."


Latest News

Zenefits CEO Leaves Over Compliance Issues COO Takes Over
Apollo Education Group will be Acquired by a Group of Private Investors
BOJ’s Negative Interest Rate Expected to have Major Influence on Japan’s Banks
21st Century Fox Lowers Full Year Earnings Guidance
Taco Bell’s Mystery Food comes to Town; “Quesalupa’ Introduced in Super Bowl Sun
Chipotle will Shutter Restaurants on Monday for Four Hours for Food Safety Meeti
China’s Sluggish Growth, Drop in Commodity Prices makes Markets Unsure about Pol
U.S Job Growth and Increase in Average Hourly Wages Brings Optimism
Weaker Economic Data May Continue Dovish Outlook
Texas Supermarket Chain HEB Recalls its Ice cream Flavor due to Possible Presenc
New $6 million scanner installed at Royal Children's Hospital in Melbourne
Experts assure lettuce sold in supermarket is safe