On Monday, the UK government will likely publish a consultation which will assess the plan to strip all branding from cigarette packs sold in England --- a move which has been hailed by the health groups, as it is essentially aimed at giving a less attractive appeal to smoking.

Revealing the statistics which showed that smoking was the cause behind almost 100,000 deaths in the UK every year, and that 5 percent of the children aged between 11 and 15 years were regular smokers, Health Secretary Andrew Lansley told the Times that the government did not work with tobacco companies because it wanted them to have "no business" in the country.

With the government’s decision to remove branding from cigarette packets likely to help reduce smoking in the UK, the efforts in the direction of selling cigarettes in plain packaging has been welcomed by approximately two-thirds of people, who feel that tobacco firms will soon lose the fight to protect their identities of their cigarette brands.

Noting that tobacco companies consider branded cigarette packets as vital to their profits, Professor John Britton - director of the UK Centre for Tobacco Control Studies – said that pack designs largely “promote brand imagery, and also distract attention from health warnings.”

Further adding that “putting tobacco into plain packs creates no problem for existing users who want to continue to buy the product,” Prof Britton said that the move will definitely help protect children and young people “from becoming familiar with and perhaps identifying with specific brands."