Edwin Poots Urged To Resume Fire Safety Ad Campaign


Edwin Poots Urged To Resume Fire Safety Ad Campaign

There has been an ever growing concern to raise awareness among the people regarding house fires. Even Health Minister Edwin Poots has been under a lot of pressure to renew the advertising findings. Due to announced cuts by the government, there was a break in the Government advertising on house fires. During this break, the number of fire death among the elderly in Northern Ireland soared highlighting the need for these initiatives to make the general population aware of the hazardous effects.

Edwin Poots has been under a consideration to request for more funds from the Northern Ireland Fire and Rescue Service for more than a month. According to his department, a decision on this matter is imminent. While the advertising was suspended due to shortage of funds, there were six pensioners who died house fires between March 6 and the end of April. The homes of all these people who died had fire and smoke alarms. What is more profound is that fact that when the advertisings were on-air during the whole financial year of 2010/11, there were just 11 house fire deaths, which account to less than 1 a month.

But an NIFRS spokeswoman brushed all these claims stating that there is no link between the suspension of advertising and these rise in house fires. Although he conceded, "TV and newspaper advertising campaign is a very powerful way of getting safety messages out there to the whole public".

Assistant Chief Fire Officer Dale Ashford said that the fire department has been engaging with the residents of the neighborhoods and meeting with groups of older people around 20 times since the start of the year. They have been providing them with leaflets and safety checks.

Latest News

Sources Say ABInBev will Possibly Raise SABMiller Bid to Around 43 to 44 Pounds
William Lewis
Weaker Dollar and Lower U.S Rig Count Help Oil Edge Up
Gold Gains as Investors do not See any Chance of US Rate Hike Immediately
Contract Fees is the Key Reason for Tegna and Dish Spat
A Rise in the Medicare Premiums Could Mean Huge Increase for some and Opportunit
Organization for Economic Co-operation and Development
New Twitter CEO Expected to Cut Costs and Bring Changes
Deutsche Bank Q3 Loss may be a Record One in a Decade
Volkswagen Scandal Worries the City of Wolfsburg
Strong Component Sale and Weak Won help Samsung’s Third Quarter Profits
Is the U.S. Shale Oil Boom Heading Towards the Beginning of Its End?