With the advancement in technology, everything has gone wireless. Round the clock communication is the need of the hour. People want to be connected with each other all the time. Wireless communication has grown from leaps and bounds. Now, it seems that Rogers Communications Inc. is eyeing at a whole different segment.

The country's largest mobile provider announced that it has partnered with Exmovere Holdings Inc., to launch a new service that would allow parents to monitor a newborn's temperature and movement via a remote computer, tablet or Smartphone. This service would involve some biosensors that would be embedded in a child's clothing. These sensors would then stream data over Rogers' mobile network to a device.

Mansell Nelson, Vice-President of "machine to machine" products said, "The idea is tap into future growth streams leveraging our existing network. Depending on who you speak to, there's five, 10, 15 machines out there for every human on the planet. We believe this is a wave of the future". The main goal behind this move is to generate higher network usage independent of human command. There are many new segments that the company is eyeing at like consumer electronics, transportation, utilities, retail and financial services.