With the aim to gain more financial success along with popularity, the advertisers are now being allowed by the Google owned YouTube, to promote their videos next to the site's search results.

This step, taken by the company today, has been introduced with the motive of increasing Google's revenue from advertising. The name of this new service is "Sponsored videos."

According to Matthew Liu, a YouTube product manager, "YouTube's users will see online commercials next to search results that are supposed to be related to their queries, whether for movies, video games or music. Advertisers place their commercials by bidding in an online auction for specific search keywords and only pay when a user clicks to watch the clip - much like how Google's search engine ad system works."

He added, "We are trying to blend the best of Google with the best of YouTube."

YouTube, which is owned by Google for past two years, is the world's largest video sharing site and over 300 million users are attracted by it. Users upload nearly 13 hours of videocontent on YouTube every minute.

According to comScore Video Metrix, "Google paid $1.65 billion for YouTube two years ago, and has since overseen a rapid rise in its popularity to 5 billion videos viewed per month, or a 44 percent market share."
However, Google executives admit that generating money has taken longer than expected.