There have been many campaigns to put a ban on advertisement of tobacco use. Although many of them have been successful and there has been a curb on the advertisement, there is a loop hole that these tobacco companies have found.

Tobacco is very lucrative billion dollars worth industry and it seems that these big corporations won't let go that easily. A survey has highlighted a very worrisome trend that is emerging. Now tobacco companies are avoiding the band on advertising by using films, TV and internet to lure people and especially children to smoking.

The survey was conducted by Cancer institute NSW on 1000 young people from the age group of 12 to 24. The figures that emerged from this survey showed a very pitiful picture. There were more than 75% of the people that had seen tobacco advertising in films, while half of them reported to see that same on TV. Moreover, the presence of tobacco and smoking was not only curtailed there but people found its presence on internets as well as video games.

According to CEO of the Cancer Institute NSW, Professor David Currow, "Adolescents and young people are the most vulnerable to the tobacco industry's suggestive messages".