Misleading advertisements are one of the ways with which companies can earn a lot of money. It shall, however, be noted that such gimmicks exist till the time they are not being caught.
This time it was the turn of Kellogg's 'Special K'. The authorities concerned said that they have banned the cereal advertisement in the UK, as they have been providing wrong information to women customers.
Experts explained that one bowl of cornflakes adds 114 calories excluding the milk calories. Investigations have revealed that the products contain much more calories than being mentioned. They further affirmed that the level of calories in the cereal were much more than normal cornflakes and Weetabix, which is similar to Kellogg's.
The Advertising Standards Authority said that they took an action, after receiving complaint that the cereal has missed to include milk calories. The fact got established at the time when the officials viewed the advertisements, which read, "Like enjoying a delicious Special K at 114 calories. Because believe it or not, we don't just wake up looking fabulous. Special K, get more delicious every day".
The advertisement will remain banned till the time the company did not give justification about the reason for not including milk calories.
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