Health authorities and MPs are putting in their best efforts to tackle the Irish drinking culture and to serve their purpose the newer recommendation says to start applying tougher rules on alcohol marketing.

In their suggestions, the House of Commons health committee members said the industry still lacks efficiency to tackle drinking problem in the region and so actions like a ban on sports sponsorship etc are needed to see the desired results.

In their concluding statement, the cross-party group said that government's English alcohol strategy’s review is clearly showcasing its primary focus to tackle the binge drinking habits but issue here stands to control wider long-term alcohol misuse.

Concerns of MPs rose higher regarding the issue when health agencies reported approx 7,000 alcohol-related deaths every year in the region despite actions like powering local agencies with a decision to restrict their opening hours.

Conclusions say that immediate actions or one can say that more powerful measures need to be taken to stop the death number from growing and best treating the alcohol-related health problems in the region. .

The issued report has criticized spokespeople who "often appear to argue that advertising messages have no effect on public attitudes to alcohol or on consumption. We believe this argument is implausible”.