Channel 4’s yesterday’s stunt was performed innocently, but it was not at all liked by some.

Yes, Channel 4 has earlier also performed such similar stunts to mark their fight with mental illnesses like they wore a straitjacket on London statue of Florence Nightingale with the word “bipolar” in Waterloo Place, Charles Darwin with word “anxiety” written, in Shrewsbury, Shropshire, and Samuel Johnson with “depression” tag, in Lichfield, Staffs etc.

But their latest effort, which they performed in London’s Parliament Square by putting a straitjacket on Mr. Winston Churchill’s statue with the word ‘depression’ written over it, didn’t work well for the organization and the issue sparked fury among many concerned.

The organization’s aim was to highlight Churchill’s battle with the condition but the idea was not liked by his grandson, ex-defence secretary Mr. Nicholas Soames MP, who said in his statement that: “Even by Channel 4’s pretty dismal standards, this is contemptible.”

Replying to the charges of Mr. Nicholas, a spokeswoman for charity Ms. Rethink Mental Illness said that their aim was to beware people of the fact that mental illness can affect anyone and any life.

She backed the channel’s promotion activity of its new season to challenge the stigma and discrimination around mental health.