Sports drinks are the latest target of the health officials since the researchers have discovered a terrible lack of evidences proving what the companies claim to have sold their product.
The latest data that has been brought forth about the sports drinks by the health officials points that sports drinks are not as crucial to rehydration and recovery as they are claimed to be by their manufacturers.
The facts have been brought in light by a UK investigation, which revealed about a study that was recently ran by the Centre for Evidence Based Medicine at Oxford University.
In their research, the investigating team of researchers assessed all the evidences claiming total 431 performance-enhancing specialties for 104 different sports products like sports drinks, protein shakes and trainers etc.
To get firm results, they also contacted companies and manufacturers of the products. But the only manufacturer that answered and provided the evidences was the pharmaceutical giant and Lucozade maker, GlaxoSmithKline. Rest all failed to provide evidences and support their just-marketing claims.
More help in the matter was gained by the series of articles, which were published in the British Medical Journal and an accompanying BBC Panorama special on Thursday and washed off the so-called claims of sports drinks' manufacturers and marketers too with their reports.
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