It seems that the Australian Government has realized that application development business is proving quite beneficial for the economy of the country. This is the reason that they have invested in an application design, which has cost them $40,000.

The government has done it, so that they could help small businesses. Even the market trend says that application development especially for mobile phones and smart phones is proving a lucrative business opportunity for Australia. Market experts have revealed that the business market value has reached at a value of $20.5 billion in 2011.

Seeing the growth of this specific sector, many other businesses have been jumping onto this business. They have been trying to bring changes in the business by introducing other new applications. However, it shall be noticed that it is not that easy to get into this business, as permission needs to be taken for the same.

There have been many cases when people have applied to get the license, but their application request had been cancelled. One of the persons whose application got rejected said, "They said that the images on the site were unsuitable for the App Store. We did know that they have very strict rules on adult content".