The internet research leader based in Reston, Virginia- comScore on Tuesday (April 28, 2009) released its study on online video activity in United States, based on March
2009 data from the comScore Video Metrix service. The study showed that U. S. Internet users viewed 14.5 billion online videos during the month, representing an increase of 11 percent versus February.

According to the comScore study, in March, Google Sites once again ranked as the top U. S. video property with 5.9 billion videos viewed (40.9 percent online video market share), with YouTube. com accounting for more than 99 percent of all videos viewed at the property. Fox Interactive Media ranked second with 437 million videos
(3.0 percent), followed by Hulu with 380 million (2.6 percent) and Yahoo! Sites with 335 million (2.3 percent). March represented the first time Hulu has cracked the top three in the ranking of videos viewed.

The comScore study found that nearly 150 million U. S. Internet users watched an average of 97 videos per viewer in March. Google Sites eclipsed the 100 million online video viewer threshold once again, after first achieving the milestone in December 2008. Fox Interactive ranked second with 55.2 million viewers, followed by Yahoo! Sites (42.5 million) and Hulu (41.6 million).

The other findings of the comScore study include - * 77.8 percent of the total U. S. Internet audience viewed online video. - * The average online video viewer watched 327 minutes of video, or nearly 5.5 hours. - * 99.7 million viewers watched 5.9 billion videos on YouTube. com (59.1 videos per viewer). - * 47.4 million viewers watched 349 million videos on MySpace. com (7.4 videos per viewer). - * Hulu accounted for 2.6 percent of videos viewed, but 4.9 percent of all minutes spent watching online video. - * The duration of the average online video was 3.4 minutes.