With an aim to reach out to at least 33% population of the UK, Everything Everywhere has announced its new network, named as 4G LTE network. Not only this, it seems that they have been making a lot of changes in order to make sure that they attain success in their broadband business.

The company has announced that they are going to change their company’s name from Everything Everywhere to EE. The aim of the company will be to provide swift broad band services across the country.

While providing information about its newly launched 4G LTE network services, the company officials were of the view that they have started the services in four cities. The four cities where the service has been started are London, Bristol, Cardiff and Birmingham.

It should be noted that they are going to introduce the similar service in 12 other cities, which include Belfast, Derby, Edinburgh, Liverpool, Manchester and Newcastle among others.

“For it to be an attractive proposition for consumers, it requires a good degree of network coverage, an attractive range of handsets and easy-to-understand pricing”, said Matthew Howett, who is a practice leader at regulatory team of Ovum. So far, EE is doing well and is expected to attain success.