Realizing a notable rise in the number of obesity cases amid Americans with failures of many attempts to curb or treat the same, the city of New York has declared a complete new plan on Thursday to fight the illness, a report has revealed.

The city health board has, implementing the proposal of Mayor Michael Bloomberg put forth in the spring, announced that big sugary drinks would be banned at restaurants and eateries from now on. It has affirmed that only 16-ounce size limit would be applicable on bottles and cups of sodas.

However, the beverage as well as restaurant industry condemn the move, saying the contribution by sugary drinks in making people obese is small. And the health experts are overstating the drawbacks, while misleading people.

Even a petition was signed by many residents, which went across the industry too, claiming their reluctance to the decision. "We will continue to voice our opposition to this ban and fight for the right of New Yorkers to make their own choices", said Eliot Hoff, New Yorkers for Beverage Choices' spokesman.

But, the health panel is of the opinion that the step was necessary to bring the obesity problem under control. Though, the ban is not applicable for beverages sold at convenience stores or in supermarkets.