Alcohol industry has also turned on to social media websites like Facebook and Twitter to advertise their products but doctors are calling for a rethink on this because they fear that the industry is severely targeting young drinkers.

In context to same, a report has also been issued by the Australian Medical Association (AMA) to the Federal Government in which the medical experts have urged the officials to inquire deeply about the alcohol marketing, which they believe is marketing especially to young people and that too at an unprecedented level through the networks.

The AMA added in the report that an independent regulation must be passed over alcohol advertising and also some tougher regulations must be bought for alcohol companies and their workings.

"Our members are ... spending their Friday and Saturday nights in emergency departments patching up people - the reason they're there is alcohol", said AMA president Mr. Steve Hambleton. "And this is preventable. This should not be happening", he added.

Medical experts are highly concerned that alcohol advertising with the help of social media is easily reaching a big number of teenagers under the age of 18. The figures have gone so high that the officials believe there is an emergency to address the issue.