AT&T's chairman and chief executive Randall L. Stephenson went out of track on Wednesday from a conference's topic, a report has uncovered recently. Though, he was to discuss about the state of the telecom businesses in New York, he started to talk about Texting at the Wheel.

However, the topic has not been raised for the first time and AT&T is not the only one to raise awareness amid major investors like Fortune 500 executives. But, as per the findings, the message is being passed on late at investor conferences and civic club meetings and town halls.

Also, conversations with other companies' chief executives related to the topic are being seen now. The conference was presented with an example while Mr. Stephenson tried to compel all and sundry `Please don't text and drive'.

He told that his own closed one had had an accident a few years back, just for he was texting at the time. On finding that their smartphone is being improperly used by people i. e. during wrong time, he even showed a need for the company to join a public awareness campaign.

Nationwide Insurance's chief safety officer Bill Windsor says, "AT&T in particular has invested quite a bit in messaging and I'm hopeful it will make consumers aware".