Cadbury’s Crispello For Diet Conscious Women

.

Cadbury’s Crispello For Diet Conscious Women

Official figures have revealed that a decline of 6.6% has been witnessed in a year in the chocolate market. After considering the numbers, Cadbury has made a chocolate named as Crispello, which they expect will bring a rise in the number of takers.

The new chocolate, which is majorily targeting women contains 165 calories and come in re-sealable packing. The special packing will make it easier for women to consume the chocolate as much as they want and repack it, so that it remains as fresh as it was.

It has also been revealed that the company has spent £7m on the advertising campaign of the chocolate. Main aim of the campaign is to woo the women customers. Experts were of the view though Cadbury keep on bringing new versions of chocolate time and then. It would also not be wrong to say it is now that it is going to launch a wholly new chocolate since 1990's.

Company officials were of the view that they have great hopes from the Crispello, as they think that the chocolate will become one of the favorites of women, who are on weight loss spree.

A Cadbury spokesman said, "The mix of wafer and chocolate is a lighter way to eat chocolate and we know from experience that women are attracted to this particular format".


Latest News

1,200 Pounds of Ground Beef Recalled by Ranchers Legacy Meat Company Due to E. c
Uber Needs to Mend Ways to Correct its Image
Amazon Fire TV Stick will offer stiff competition to Neflix and Hulu Plus
New Chromebook buyers get 1TB free Google Drive storage space
China Adds Fresh Stimulus to Pep Up Growth
End of Harvest Season Results in Job Losses in Farming Sector
WalletHub Released a List of Best Deals on Black Friday
Massachusetts Regulators to Decide on Issue of Limiting time and Money for Gambl
More People Are Expected to Travel by Road during the Thanksgiving Holiday, due
Sotheby’s CEO, William Ruprecht to Step Down
Alibaba does well in the American Bond Market
Target's Holiday Season Sales Expected to Fetch Good Results