Mobile Ad Business Helps Facebook Gain Significant Revenue
Facebook seems to have collected enough revenues via its mobile customer service, with mobile customers increasing at a fast pace. Recent reports suggest that there was a 61% rise during the third quarter accounting for a total of 604 million mobile customers in a month.
However, while addressing analysts at a conference, CEO Mark Zuckerberg tried to emphasize on the firm's rely on mobile customers to make a note of the results. He suggested that the social networking site will be able to make success via its mobile customers in the future.
Mr. Zuckerberg said, "I want to dispel this myth that Facebook can't make money on mobile. This may have seemed true earlier this year because we hadn't starting trying yet".
He further claimed that it has been just six months since the company increased its mobile advertisement business and within this short span of time, it has been a major success and the company has been able to gain 14% of its ad revenue during this quarter from the mobile business, which accounts for almost $150 million.
He further stated that this just the start and they are expecting the business to reach at a much higher point. He suggested that as trends are changing, people are shifting more towards smartphones, instead of desktops.