Despite being the biggest promoter of online advertising, Google has reverted back to the somewhat traditional advertising medium - the television - in its attempt to arouse public interest in its last-year-released Chrome Web browser. Google said that the move is based on the research it has done on the impact and importance of TV ads.

This weekend, Google ventures into the TV ads' arena, via the Google TV Ads network, with its commercials promoting Chrome. The first of the Chrome ads will be the
30-second video that Google Japan has released on YouTube.

The Chrome commercial, to be broadcast on different networks, is a rather uncharacteristic 'stop-motion' type of animation, which has the Chrome insignia bouncing around a box of woodblocks. Sans any music or spoken words, the ad ends with the straightforward message: "Install Google Chrome."

Along with the TV ads, the promotional campaign for Chrome also includes a number of other videos - the so-called "house ads" - on the YouTube, as well as its huge Friday ad on the front page of The New York Times' Web site.

According to Net Applications, Google Chrome - with merely 1.4 percent market share in April - is at the fourth place among Web browsers. Microsoft's Internet Explorer is, by far, at the top; followed by the Firefox browser and the Apple Safari browser.