Telecommunications firm EE has increased 4G (fourth-generation) mobile broadband data allowances for old and new customers by nearly 60 per cent.
EE was the first telecommunications firm in the UK to launch the high-speed network on 30th of October, but its initial prices were deemed very high by customers.
According to the official announcement, all EE customers with 2GB plans will now be able to use 3GB data allowance, while customers with 3GB and 5GB plans will be able to use 5GB and 8GB data allowances, respectively, with no additional charge.
The decision will allow customers with LTE smartphones, such as the Samsung Galaxy S3 and Apple iPhone 5, will be able to download additional apps, browse the internet for longer, read more emails, and stream extra videos, without any extra charges.
Pippa Dunn, Chief Marketing Officer at EE, said that they decided to provide their customers with more data as part of their commitment to offer customers the best value for their money.
Speaking on the topic, Dunn added, "We recognize Superfast 4GEE opens up a range of possibilities for our customers from browsing to gaming to HD movie streaming so it's right that we increase the breadth of our plans to meet everyone's needs.”
In addition, EE has become a wholesale partner for Virgin Media's WiFi service on the London Underground, which will allow its customers to access full WiFi at London Underground stations without any additional costs.