As per the revelations of a new report, Amazon has now introduced a new parental control dubbed as FreeTime in its latest Kindle Fire tablets. The report says that the feature has been getting a great upgrade and is offering a choice of pre-curated content as well for a monthly fee.

It is being said that the new feature is a walled-off section of the latest tab, which would be allowing all parents owning the same to `whitelist' any content as kid-friendly. Major providers of children's media, including HIT Entertainment (Thomas the Tank Engine), Disney and Marvel, have entered into deals with Amazon.

Also, the company has signed deals with Nickelodeon and DC Comics with an aim to create FreeTime Unlimited that could make apps, game, videos as well as multiple thousands of books available by subscription.

It is being said that once one would subscribe to the same, the content would show up in FreeTime and would allow kids to download titles in sequence by tapping.

"We're trying to solve the problem for parents that, there's so much content out there and quite frankly it is very expensive", Amazon's vice president of Kindle products Peter Larsen was quoted as saying.