Does Cup Color Enhance Taste Of Hot Chocolate?

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Does Cup Color Enhance Taste Of Hot Chocolate?

Have you ever noticed the color of your tea cup or coffee mug? A recent research has managed to dig out the result that it does matter in what color the container is. It has been claimed by a team from the Polytechnic University of Valencia and the University of Oxford that there are fair chances that taste of tea or coffee would be enhanced with the color of the container.

It was claimed after 57 people were roped in and they were instructed to taste hot chocolate served in four different colors, namely white, cream, red and orange with white, on the inside. It was found that the taste was lot better in the orange or cream-colored cups.

It has further been found that having yellow containers tend to develop the taste of lemons in soft drinks, while drinking beverage in cold colors, like blue make one feel more quenched as compared to other colors like red.

"In reality this varies depending on the type of food, but the truth is that, as this effect occurs, more attention should be paid to the color of the container as it has more potential than one could imagine", said Betina Piqueras-Fiszman, researcher at the Polytechnic University of Valencia (Spain) in the Journal of Sensory Studies.


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