Does Cup Color Enhance Taste Of Hot Chocolate?


Does Cup Color Enhance Taste Of Hot Chocolate?

Have you ever noticed the color of your tea cup or coffee mug? A recent research has managed to dig out the result that it does matter in what color the container is. It has been claimed by a team from the Polytechnic University of Valencia and the University of Oxford that there are fair chances that taste of tea or coffee would be enhanced with the color of the container.

It was claimed after 57 people were roped in and they were instructed to taste hot chocolate served in four different colors, namely white, cream, red and orange with white, on the inside. It was found that the taste was lot better in the orange or cream-colored cups.

It has further been found that having yellow containers tend to develop the taste of lemons in soft drinks, while drinking beverage in cold colors, like blue make one feel more quenched as compared to other colors like red.

"In reality this varies depending on the type of food, but the truth is that, as this effect occurs, more attention should be paid to the color of the container as it has more potential than one could imagine", said Betina Piqueras-Fiszman, researcher at the Polytechnic University of Valencia (Spain) in the Journal of Sensory Studies.

Latest News

Strong Component Sale and Weak Won help Samsung’s Third Quarter Profits
Is the U.S. Shale Oil Boom Heading Towards the Beginning of Its End?
Volkswagen Plans to Launch a Recall in January and Fix the Affected Diesel Cars
BOJ Keep Record Stimulus Unchanged
BP Plc will Pay $20 Billion as Penalties for the Deadly Oil Spill of 2010
Ben Bernanke says Larger Number of Executives Involved in 2008 Financial Crisis
United’s New CEO Oscar Muñoz Aims at Improving relation with Workers
The September Job Number Hint at a Sluggish Patch
First Data Launches its IPO, Targets to Raise Up to $3.7 Billion
ConAgra’s Head Quarter Move Announcement gets Positive but ‘Muted’
Dunkin’ Donut Franchisee Plans to Close One Hundred Stores
Mr. Munoz New CEO of United Airline says Things will Improve under his Leadershi