With Research In Motion (RIM)'s latest BlackBerry 10 (BB10) platform scheduled for launch towards next week, the Canada-based company has recently revealed that, amid its forthcoming week of BB10 launch activities, it is taking to Super Bowl airwaves with a 30-second BB10 commercial.
According to RIM, the company will promote its new BB10 OS to the millions of captive spectators of the Super Bowl event - the biggest sporting event in the US - which will be held in New Orleans, La., on Sunday, February 3.
RIM's tech-centric BB10 Super Bowl commercial will be aired just a few days after the company's much-delayed official unveiling of its new BB10 OS, and two accompanying smartphones which, as per reports, have been dubbed BlackBerry Z10 and BlackBerry X10.
Along with the half-a-minute Super Bowl spot dedicated completely to RIM's soon-to-be-released BB10 software, the company also makes a marketing push for the OS on the two popular social networks, Facebook and Twitter. All the efforts which the company is set to make for promoting the BB10 platform will be viewable to consumers in Canada as well as the US.
About the 30-second BB10 Super Bowl ad, RIM's marketing chief Frank Boulben said in a statement: "A Super Bowl commercial is a great opportunity to show the re-designed, re-engineered and re-invented BlackBerry to tens of millions of consumers on the largest advertising stage of the year."