RIM taking to Super Bowl airwaves with 30-sec BB10 ad spot

.

RIM taking to Super Bowl airwaves with 30-sec BB10 ad spot

With Research In Motion (RIM)'s latest BlackBerry 10 (BB10) platform scheduled for launch towards next week, the Canada-based company has recently revealed that, amid its forthcoming week of BB10 launch activities, it is taking to Super Bowl airwaves with a 30-second BB10 commercial.

According to RIM, the company will promote its new BB10 OS to the millions of captive spectators of the Super Bowl event - the biggest sporting event in the US - which will be held in New Orleans, La., on Sunday, February 3.

RIM's tech-centric BB10 Super Bowl commercial will be aired just a few days after the company's much-delayed official unveiling of its new BB10 OS, and two accompanying smartphones which, as per reports, have been dubbed BlackBerry Z10 and BlackBerry X10.

Along with the half-a-minute Super Bowl spot dedicated completely to RIM's soon-to-be-released BB10 software, the company also makes a marketing push for the OS on the two popular social networks, Facebook and Twitter. All the efforts which the company is set to make for promoting the BB10 platform will be viewable to consumers in Canada as well as the US.

About the 30-second BB10 Super Bowl ad, RIM's marketing chief Frank Boulben said in a statement: "A Super Bowl commercial is a great opportunity to show the re-designed, re-engineered and re-invented BlackBerry to tens of millions of consumers on the largest advertising stage of the year."


Latest News

New Measures Introduced by China to Boost Economy Fail to Bring Long-lasting Con
Overwhelming ‘No’ vote by Greeks Make the Nation’s Future Uncertain
CPUC Votes Unanimously to Support a Revised Version of Electricity Pricing
It’s Quite Likely that Greek Bank Customers have to Bear More Financial Pain
JetBlue Starts Weekly Charter Flights to Havana from  New York
Californians Will Face Changes in Electricity Bill as PUC Gets Ready to Vote on
Increase in the Number of U.S. Oil Drilling Rigs Break the 29 Week Successive De
Though Employers Hire at Steady Rate Wages Remain Flat
Aetna Acquiring Medicare Insurer Humana for $37 Billion in Cash and Stock Combin
New Financial Worries Leave Greece Divided
Airlines Next on The Probe List of Justice Department’s Antitrust Division
Shutting Down the Wrong Engine Led to Crash of TransAsia Flight GE235 in Taiwan