Plain-Packaging Makes Cigarettes Less Appealing: Study

.

Plain-Packaging Makes Cigarettes Less Appealing: Study

Published in the online British Medical Journal, a new study has found that plain-packaging helps in making the cigarettes less appealing to smokers.

The study asserts that plain packaging had major effect on the smoking habit of the smokers. It was found that it made the cigarettes appear to be of poorer quality and less satisfying to the smokers. This led to increase in desire to quit in them.

Plain packaging was introduced in December last year and it is the first major study after that. It is said that the findings of the study may prompt David Cameron, the Prime Minister of Britain, to think second time over his stance on introduction of the move in Britain.

The research was funded by Quit Victoria and surveyed over 536 smokers in November 2012. Of the smokers surveyed, 73% smoked from plain pack while the rest of 27% smoked from branded packs. It was found that most of the smokers from plain pack thought their cigarettes to be of poorer quality and less satisfying.

"The findings fit with all the anecdotal information we are getting - plain packaging provides smokers with that extra incentive to quit", said Professor Mike Daube, President of Australian Council on Smoking and Health.


Latest News

Increase of Sales Tax on Cigarettes Lowered Smoking Rate in Japan by 20%
Republican House Votes accuse US President Barack Obama of Impeachment
In a Peppy Second Quarter US economy Experiences a 4% Growth
After Talks Fail With The Creditors Argentina Yet Again Falls into Default
Feds Expected to Trim Bond Purchases, Could Also Offer Hazy Clues on Interest Ra
After First Six Months of Sales Toyota Remains at Top
McDonald's Franchisee ruling Gives Rise to Business-Labour Arguments
Breakage in Main Pipe Causes Havoc in UCLA
Southwest Airlines to Be Charged a Fine of $12 million Over Issues Related to Re
Zillow to Purchase Trulia; A Merger That Will Create a Real Estate Giant Listing
More than One Third of Americans Debt Offenders
Video Shows Baby Turtles Heading to Sea